We value our online relationship with you. APE is committed to the careful, secure and confidential collection of information from you, when provided to us in any way, for any online action on our website. Our privacy policy here describes how we collect and use online information when you visit www.apealternative.com (henceforth called the "Site"). Be assured we follow the highest of online standards and we use only secure, tested and reliable third party tools for transactions and services.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies: - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information.” When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order information that we collect to:
- make sure that the content from our website is provided is optimized for your device;
- provide essential ministry communication including responses to your inquiries and requests;
- encourage and equip you spiritually through timely communication and transformational resources;
- share opportunities to support our ministry through prayer, donations and personal participation; and
- in response to preferences you have shared with us, provide you with information relating to our services or resources.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our clients and donors use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We also use MailChimp to manage our mailing lists. To opt-out, the unsubscribe link can be clicked at the bottom of any MailChimp correspondence. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
ONLINE ADVERTISING
We may encourage support of our ministry activities by purchasing advertising space on third-party websites via companies such as Google, Instagram and Facebook. Because we advertise about our ministry activities on these platforms, we are able to compile anonymous information over time about the types of pages, content, and ads your computer visited or viewed. This anonymous information is used, for example, to help ensure that you do not receive the same advertisements repeatedly. We also use this anonymous information to help select and display targeted advertisements on third-party websites that encourage support of our ministry activities.
Third-party companies also commonly collect anonymous information about use on our website and on third-party web sites, using online tracking technologies like cookies. Tracking data collected by these third-party companies is used to decide which advertisements appear on third-party websites and applications, but does not identify you personally.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
RIGHTS FOR EUROPEAN RESIDENTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site or make a LifeStream subscription), or otherwise to pursue our legitimate interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States, where our servers are located.
DATA RETENTION
When you sign up for our mailing list through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by using our online contact form
